Sylvia Vorhauser-Smith Contributor



We’ve all read the headlines – “Big Data Is Revolutionizing the World.” “The Power of Big Data for HR.” “Top 10 Ways Big Data Is Changing Business.”

From Customer Service to Human Resources, there is no denying that the era of data-driven decision making has arrived. And, there’s a clear reason for this – better data and analysis of that data means better business performance. Organizations who value information as a core asset and develop an analytics culture are likely to outperform those that do not by a factor of 2 to 1.

http://www.forbes.com/sites/sylviavorhausersmith/2014/11/10/the-little-word-behind-big-data-in-hr-who/